Ukraine needs to ‘take the frog out of the pot’, and fast
Investors are already tired of waiting for the end of the war, so proactive steps must be taken

Sylwia Krason-Kopaniazh
CEO, Impel Ukraine TOO (Poland)
I regularly take part in international conferences on Ukraine’s recovery. They have different formats and address different aspects, but the questions are common: when and how to start preparing for investment; which industries will be most attractive; what are the prospects as well as the risks of investing in Ukraine; and how to protect oneself.
However, amidst those questions, one important observation is increasingly emerging: Investors are tired of waiting for the war to end.
Most of us believed that such a war in Europe, right on the border with Poland, the European Union and NATO, could not last long, that something like a ‘black swan’ had happened.
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