An expert in business and management, Valerii Pekar specializes in management, marketing, information technology, and futurology. He is a co-founder of the Civil Platform "New Country" and an active participant in reform processes in Ukraine and public activities. Pekar also teaches at the Kyiv-Mohyla Business School and the Lviv Business School of UCU. He is the author of several monographs and over 250 articles. His work is considered crucial for shaping strategic thinking within the Ukrainian business environment.